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Questions about
Title Element (Tittle Tag):
Exceptionally very important. Use it for page description, keyword placement, brand recognition.And If Want to know how many characters you should write ? Go count yourself in Google results for sites you are competeting with . Google can read more, but places are more prompted on the keywords at the beginning. Do not stuff unusual keywords in a title element, Write it concise and concrete.
Meta description tags:
If it is off topic and unrelated to yoour content Google may prefer to use your content to generate site's description (meta description tags are only use to provide a snippet of content in search results of search engine ). We can probably conclude you do not get a any type of ranking advantage from having the tag.
The only advantage is that it may provide the impulse for more clicks then related result with an confused description.
<head>
<meta name="description" content="This is your page description. Be specific and succinct so your visitors know what your page is about."/></head>But most don't agree whether this is really correct since tests are not conclusive. From my perception it does help a small minority and is consequently valuable with regard to reasons above mentioned . But If you, have targeted content (writing) that will do well as a description, no need for the meta description tag.
From my tests on eye tracking and CTR (click through rate) the TITLE element is normally what people will view and not the description tag. Having mentioned that we still have proof that descriptions cause clicks for the top three results in search engines.
Meta keyword tag: Ineffective, useless. Ignore.
keyword density:
There're some trustworthy SEOs who continue to write that keyword density is relevant. Fact is, there is no magic % to which you need to adhere to. You do not start writing content with a keyword density in mind, but particularly, your content winds up with a final keyword density score (which plays no role in ranking).
If your market research is well done job then you know what your target market wants to read or intersted in. From there you'll be writing relevant content based on demand and not based on what you consider the best 'keywords' are.
Moral of the story:
Write natural,Unique and value added content to your target market and never put attention in keyword density. If you begin with 'keyword density' or hear someone talk about it then run in other direction, these individuals at best do not understand or practice proper business analytics or research.
At the end of the day it is all about your content. If you concentrate for LASTING and VALUABLE content to your Target audience then you will NATURALLY spread keywords throughout the page.
Write for visitors, optimize for search engines, write natural and unique content for target customers , lasting content, valuable content. Stop WASTING time on keyword densities. It's so 2003 .
The only additional meta tags that can be valuable (there're a lot of meta tags that people stuff in, few are required, even fewer have any advantage) are:
.1. Declaration (usually UTF-8)
.2. Nofollow and NoIndex (for an added layer of protection to prevent bots from visiting or pages)
.3. Canonical ( added layer of protection to clarify what pages Google or other engines should treat as 'correct')
.4. NOODP (If descriptions are pulled from DMOZ)
Other than the first one the rest are really useless and none impact your rankings.
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